
Sector: FinancIAL SOLUTIONS
Trident Capital, now rebranded as Gnomon Alpha, is an investment management firm that redefined its market positioning and brand identity to enhance its presence in the asset management industry. Our team partnered with Gnomon Alpha to conduct in-depth market research, lead the renaming exercise, develop a cohesive brand identity, and design a dynamic new website. We continue to provide ongoing marketing support through periodic collateral, ensuring the brand remains agile and impactful in a competitive marketplace.
Client
Trident Capital Management LLC / Gnomon Alpha LLC
Deliverables
Market positioning research and brand strategy
Renaming from Trident Capital to Gnomon Alpha
New logo, color palette, and brand identity
Website design and development
Ongoing marketing collateral and brand support
Year
2024



























