Sector: Life Sciences

Diagnosing the Drop-Off

Lemonaid Health has been breaking down barriers to quality healthcare since 2013 — helping hundreds of thousands of patients access convenient, affordable care from home. With a broad service offering and proven medical model, the challenge wasn't demand. It was conversion.

Client

Lemonaid Health

Deliverables

UX/UI Audit & Research

Year

2026

The Lemonaid Health weight-loss journey on laptop and phone

UX/UI Audit & Research

Lemonaid Health's UX/UI Audit & Research

Lemonaid Health built one of the most accessible telehealth platforms in the US — spanning weight loss, mental health, men's and women's health, and more. High-intent users were arriving ready to act, but many weren't completing their care journeys. We were brought in to understand why, and to turn those findings into a clear path forward.

UX/UI Audit & Research

Pages from the UX/UI audit and research report

The Result

The audit gave Lemonaid Health's team an evidence-based picture of where users were disengaging and why. Findings were prioritized into high-impact, low-infrastructure wins — improvements that apply broadly across conditions, directly address the majority of user friction points, and lay the groundwork for sustained conversion growth.

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Diagnosing the Drop-Off

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